Category Management Cips
Category Management Process 8 •Define Category This step helps define the category, the consumer decision tree identifies the choices and the order of decisions customers make when they shop the category Promoting top brands on a front end cap three times a quarter at a hot price point with a feature is just one example8 Ways to Move to More Advanced Category Management Analytics 1 Start "higher" in your analysis Before starting an analysis project – particularly if you're going to do an indepth tactical analysis (for example an assortment, promotion, shelving or pricing analysis), start with a bigger picture perspective
